Based in Copenhagen, Lollys Laundry was founded in 2007 in response to a desire to create a wardrobe that takes you from a day at the office to a night on the town, from a beach party to a festival. A wardrobe that offers you strong basic styles, colorful prints and quirky details that add that little something extra. In short, a wardrobe designed for life as it unfolds, giving you a sense of freedom to do whatever you want.